Pale Purple Coneflower (Echinacea pallida)

Pale Purple Coneflower is found in upland prairies, pinelands, and rocky glades. Reaches 3 feet in height. Tall bare stems are topped with flower heads with drooping lavender-pink petals and orange-brown centers May through July. Songbirds eat the seed if old flower heads are not removed. Prefers dry to medium soil moisture and full sun.